Released on: January 22, 2008, 9:01 am

Press Release Author: Alison McNeill

Industry: Internet & Online

Press Release Summary: Recognized for game-changing strategies in advertising,
marketing, and promotion

Press Release Body: NEW YORK, NY, January 22, 2008 - Magnify.net, a peer-driven
online video discovery and broadcast channel for websites, groups and businesses,
today announced that it has been chosen by AlwaysOn as one of the OnMedia 100
Winners. Inclusion in the OnMedia 100 signifies major developments in the creation
of marketing tools, services, venues, and advertising, branding, and public relation
campaigns. Magnify.net was specially selected by the AlwaysOn editorial team and
other industry experts spanning the globe, based on a set of five criteria:
innovation, market potential, commercialization, stakeholder value, and media buzz.

Magnify.net and the OnMedia 100 Top Private Companies will be honored at the OnMedia
conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel
in New York City. This two-and-a-half day executive event will feature technology
CEO's from Silicon Valley leading presentations and high-level debates with the
global advertising and media establishment, about disrupting user behavior and
creating new opportunities in the marketing, branding, advertising, and public
relations industries.
Fifty of the top CEO's from the OnMedia 100 will present their market strategies to
a panel of industry experts in a "CEO Showcase."
"The OnMedia 100 winners have excelled in key strategic areas in the advertising,
marketing, public relations, and promotion industry," said Tony Perkins, founder and
CEO of AlwaysOn. "We congratulate them for their success in introducing new tools,
services, and venues for marketers to have at their fingertips and for use to take
their business to the next level in innovation."

The OnMedia 100 was selected from over hundreds of companies, nominated by a panel
of industry experts in the online ad service, technology, community platform, mobile
advertising, marketing, and Web analytic sectors from around the world.

Unlike typical social networks that host video and connect people, Magnify.net
provides the tools and resources to discover, review, organize and broadcast themed
video -- regardless of where it\'s hosted. Videos can be easily collected from other
networks including YouTube, Metacafe, Dailymotion, Yahoo!, ClipSyndicate, Veoh, and
Revver, or uploaded directly.

Users can fully customize their channels to reflect their personal or corporate
brand as well as share ad pages through the Magnify Ad Share Network to also
monetize traffic. Magnify.net\'s strength is in the channels that people and
businesses create to build a community around activities, niche markets, topics,
etc. With the integration of broadcast video search and instant publishing, Magnify
provides a new category of content that result in the creation of entirely new
varieties of channels and visitors.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at
http://www.alwayson.goingon.com/

"Magnify.net is creating a new broadcast and discovery channel around themed content
and at the same time opening the door for everyone to create full-blown, highly
relevant TV stations out of their living room or office," said Magnify.net founder
and MTV alum Steve Rosenbaum. "To be selected as an AlwaysOn OnMedia Top 100 winner
is an honor and further encouragement to continue to evolve the future of online
video and entertainment in general."

About Magnify.net
Currently delivering more than 14 million page views per month and serving over
27,000 content publishers, Magnify.net is the fastest growing video platform on the
web today -- and it\'s free. The Magnify.net team is led by CEO Steve Rosenbaum, one
of the early innovators in the use of small format video, and user-created video.
Rosenbaum created MTV Unfiltered, the first series produced entirely by viewers, and
directed the multi-perspective feature Documentary \"7 Days in September.\"

More information can be found at http://www.magnify.net/company/presskit

About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media
brand to launch a community blog network. In 2004, AlwaysOn continued to lead the
industry in innovation by engaging its bloggers in a social network. AlwaysOn is
also revolutionizing the media business by applying its open-media principles to its
executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The
Broadband Digital, Stanford Summit, and Going Green)and quarterly print "blogozine".
No other media brand has dared to create such open interaction with its readers and
event participants.



# # #

For Magnify.net:
FutureWorks PR
Alison McNeill
(408) 720-8228 Ext 112
Alison@future-works.com

Web Site: http://www.future-works.com

Contact Details: FutureWorks PR
Alison McNeill
(408) 720-8228 Ext 112
Alison@future-works.com